What it takes to create a new culture
STINGS is a startup founded for the purpose of creating a new culture through creativity and communication. In the company's representative work "Yassa-chan," the character is drawn with simple lines, but the philosophy and belief is in developing the character.
STINGS's basic values are expressed in the following four points:
- Be Yourself.
- Communication as a Service
- Punk DIY Mindset
- Soul-Oriented Thinking
The team is working on creating a new culture with a business model that is strongly influenced by Rock n' Roll and Punk Rock.
In this session, Hiroki Honda will talk about what he believes is necessary to create a new culture – not just a business.