November 18th
01:45 AM – 02:10 AM (PST)
10:45 AM – 11:10 AM (CET)
05:45 PM – 06:10 PM (CST)
06:45 PM – 07:10 PM (JST)
08:45 PM – 09:10 PM (AEDT)


What it takes to create a new culture

STINGS is a startup founded for the purpose of creating a new culture through creativity and communication. In the company's representative work "Yassa-chan," the character is drawn with simple lines, but the philosophy and belief is in developing the character.

STINGS's basic values are expressed in the following four points:

  • Be Yourself.
  • Communication as a Service
  • Punk DIY Mindset
  • Soul-Oriented Thinking

The team is working on creating a new culture with a business model that is strongly influenced by Rock n' Roll and Punk Rock.

In this session, Hiroki Honda will talk about what he believes is necessary to create a new culture – not just a business.